McCaffery Nolte & Associates, Inc. brings with it 200 years of combined selling experience.  Our personnel have established an excellent reputation with the retail trade and with the manufacturers we represent.  A well respected reputation is essential to any working relationship.  Without it, there can only be minimal cooperation.

Copyright 2013. McCAFFERY & ASSOCIATES, INC.. All rights reserved.

reputation

KNOWLEDGE OF THE MARKETING AREA

 

Because we are actively involved with the trade on a daily basis, from the top down and the bottom up, we are acutely aware of the current trends in the industry.  We believe that it is our responsibility to keep our principals informed of these trends and provide them with the information on marketing and promotional programs that have been scheduled or are being considered by the retailers in the market.  We are attuned to the strengths and limitations of each of our unique customers.  A marketing program that works well for one customer may not function as well with another.  A marketing program that has succeeded in another market may require a few adjustments to be successful in this market.  When this situation arises, we believe it is our responsibility to recommend to the manufacturer effective alternatives.